Session Description
In today’s digital age, educational leaders and staff are not just administrators—they are storytellers and ambassadors for their organizations. BrandED is a dynamic, hands-on workshop that empowers participants to define, design, and share a compelling personal or organizational brand. Using Adobe Express for Education, attendees will explore creative strategies to develop a visual identity, craft engaging multimedia content, and assemble a professional digital portfolio that reflects their leadership philosophy and impact. This session is intended for educational leaders, administrators, instructional technology coaches, trainers, specialists, media literacy specialists, teacher leaders, and school staff.
Session Content
In this session, participants will:
- Define and articulate a clear personal or leadership brand, including values, vision, and professional identity
- Design a cohesive visual identity using Adobe Express, including logos and branded elements
- Create engaging multimedia content such as animations and short video narratives
- Build a professional digital portfolio suitable for sharing with staff, students, and the broader community
- Reflect on branding strategies and identify ways to sustain and evolve their brand over time
- Receive Adobe Creative Educator Level 1 certification
- Receive exclusive Adobe swag
- Tools & Resources
- Adobe Express – Design graphics, videos, web pages, and digital portfolios
- Adobe Live – Tutorials and guided learning
- Adobe Creative Educator (ACE) Program – Ongoing curriculum, training, and community resources